Zone 1: The Topline Action Bar
Market Health Score
82/100
Strong market position with clear upsell paths. Focus on catalog optimization.
Underperforming SKUs
7
SKUs flagged for immediate merge/retire action. See SKU Actions.
Compliance Risks
4
High-risk compliance flags detected. Immediate review required.
Winners Summary (Final Synthesis)
The repeatable playbooks for catalog success.
Winning Brands
BioNurture
PeakPerformance
Winning Ingredients
Vitamin D3+K2
Ashwagandha (KSM-66)
Magnesium Glycinate
Winning Formats
120ct & 240ct Softgels
60g Unflavored Powder
Winning Price Bands
$19.99 - $24.99 (Sweet Spot)
$35+ (Premium Stack)
Winning Plays
D3+K2 bundle
Subscribe & Save on powders
Repeatable Playbook
Focus on high-count softgels in the $20 price range with proven ingredients. Bundle for AOV lift.
Zone 2: Core Intelligence Modules
SKU Actions: Merge / Upsize / Retire
Where fewer SKUs would increase clarity & velocity.
| SKU / Name | Identified Issue | Recommended Action |
|---|---|---|
Magnesium Glycinate 60ct P-MAGN-500-60 | Cannibalizes SKU-ABC | Merge |
Vitamin C 1000mg 60ct P-VITC-1000-60 | Underperforming Size | Upsell to Large |
CoQ10 200mg 30ct P-COQ10-200-30 | Low Velocity | Retire |
Zinc 50mg (Old Label) P-ZINC-50-A | Confusing | Merge |
Zinc Picolinate 50mg P-ZINC-50-B | Confusing | Clarify |
Claims, Compliance & Risk Flags
Claims language that may trigger platform or regulatory risk.
| Risk Type | Flagged Claim | Description |
|---|---|---|
Regulatory | "'Reverses aging'" | Claim may trigger FDA scrutiny. |
Platform | "'Prevents heart disease'" | Claim violates Amazon's ToS. |
Compliance | "Title says '1000mg' but SF panel says '500mg'" | Title/SF panel mismatch. |
Compliance | "'Certified Organic' logo without documentation" | Unsubstantiated certification. |
Errors & Friction Found
Issues impacting trust and conversion.
Title Inconsistencies
'Vitamin D' vs 'Vitamin D3' on different sizes
Pricing Gaps
$19.99 → $34.99 jump breaks ladder
Image Clarity
Supplement Facts panel is blurry on mobile
Format Mismatch
Selling sleep aid as a caffeinated powder
Strategic Levers
Cross-Sell & Bundle Signals
High-Affinity Pairings
- D3 ↔ K2 (directs calcium)
- Omega ↔ CoQ10 (heart health stack)
Format-Aligned Bundles
- Softgel + Softgel (e.g., Vitamin E + D3)
- Powder + Powder (e.g., Collagen + Greens)
Brand-Safe vs. Discovery
- Bundle best-sellers for loyalty
- Pair niche with hero SKU for discovery
Upsell Paths to Create
Progression Paths
- Small (60ct) → Large (240ct)
- Standard (80% extract) → Premium (95% extract)
Stacking Paths
- Single Ingredient → Advanced Stack (e.g., Turmeric → Joint Complex)
- Monthly Supply → Quarterly Supply
Buy-Together Patterns
Frequently Paired
- Anchor: Multivitamin
- Add-on: Probiotic, Omega-3
Cart Expansion
- Add low-cost, high-margin item like Zinc at checkout
- Bundles consistently outperform single-item discounts by 12%
Subscription Strategy
Suggested subscription intervals by format.
- Daily softgels (D3, Multi)30/60/90 Days
- Powders (Collagen, Protein)30-45 Days
- Probiotics (requires consistency)30 Days
- High-dose/Specialty (CoQ10, NMN)60-90 Days
Pasted Content Analysis
Paste raw text from a product page or category page to extract structured data.
Growth Actions
Find product synergies to increase Average Order Value (AOV).
Analyze the existing product list to discover hidden cross-sell opportunities.